50 Ways to Use Your Library Card A lot people don't know everything that libraries offer, and this list is a quick way to communicate the potential use of libraries to students and parents. ALA:
@ your
library is a campaign from the ALA to promote libraries
in the US and around the world. The Tools
and Materials page contains images and a variety of other
promotional material that may be useful.
About.com: Family Crafts: Printable Bookmarks contains a number of templates such as Curious George, Egypt, Fantasy and Medieval, Mother's Day, Teachers, Franklin the Turtle, Looney Toons, Winnie the Pooh, and more. BCTLA:
Teachers and Teacher Librarians: Effective Educational Partners
(PDF) is a pamphlet that you can print out and give to student-teachers
and new teachers. The BCTLA also has a page of Advocacy
links and resources. BC Book & Magazine Week
(April 20 -27, 2002). Previous events held have been readings,
book launches, lectures/seminars, contests, and displays. For
a list of suggested BC published titles and/or a BC Book and Magazine
Week poster to use at your event or to have your event listed
in their calendar, you can e-mail the The
Association of Book Publishers of British Columbia and the British
Columbia Association of Magazine Publishers. Canada
Book Week (April 23,
2002) is past but you still might want to look at their Resources
page which offers "Ideas to Use in the Classroom." Canadian
Children's Book Week
is on hold for this year, but the site is still up if you would
like to have a look. CBC
DLTK's Printable Crafts for Kids: Printable Bookmarks. You can find a variety of printable bookmarks at this site such as: Clifford, Curious George, Wizard of Oz, Fantasy, Pirates, and more. Friends and Foundations of California Libraries: Library Lovers has several pages of promotional materials that can be adapted to school libraries. The Bookmark Page has bookmarks in PDF format for download that can be printed and given to students, and links to some other bookmark pages. Their year-round Promotional Calendar has an American focus but there are many ideas here for activities, events, fundraisers, and newsletters. If you decide to plan a special event then read the Event Planning Page with tips from Debora Meskauskas' article, Planning Special Events: Blueprint For Success, and their event planning checklist. Friends of Libraries U.S.A. (FOLUSA): School Library/Media Center Friends contains short profiles of 5 regional organizations that support school library/media centers. It is interesting to read about the many ways in which these organizations support their school libraries, and it may provide you with some interesting promotional or fundraising ideas. International
School Library Day (4th Monday in October every year)
contains a variety of suggestions from all over the world on how
to celebrate this day. Check out Suggestions
for International School Library Day and Suggested
Activities . There is a Draft
Press Release and other resources also available on the
site. Internet School Library Media Center's Motivational
Ideas for Children's Book Week and National Library Week
has several good ideas that can be used anytime of year, and the
Publicity,
Special Observances section contains ideas and
links for other promotional events. The School
Library Media Day page contains information from Barbara
Booker and Gladys Pannell that they developed for the Virginia
Educational Media Association (1986). The information is somewhat
dated but there are still some good ideas here. Iowa Educational
Media Association: PowerPoint
Presentation on the role of the teacher-librarian along
with accompanying documents and script. Kids Connect @ California Libraries Campaign: Tips & Tools for Librarians & Educators contains material that can be modified for use in your own school library. There are sample PSAs, news releases, quotes, and also a Free Downloads page. Library HQ: Library and Book Calendar Library
Media & PR is a must-see to find information on library
promotion. In their own words, the site contains "strategies,
techniques, resources, tips & tools for library communicators."
The Articles and Toolbox pages are particularly noteworthy. LION: Promoting School Libraries and Programs contains links to a few sites and suggestions for books on school library promotion. Locked In At the Library!!: How to Plan a Sensational Sleepover at Your Library (1998) This event is intended for public libraries but you might pick up some ideas here. Massachusetts Reaches Out and Spreads the Word about Library Media Centers by Doris Smith (The Book Report, 2001) contains ideas on publicizing libraries. NEA Project: Read Across America: "Oh, The Places You'll Go!" theme uses Dr. Seuss to promote reading. There are several practical PR tips on this site that can be adapted to any event. PSLA Fall 2001 Professional Development Workshop: Tapping Your Potential: Building Influence with Teachers and Administrators contains a PowerPoint Presentation as well as "Influential Potential" Strategies Development Worksheet (doc) helps you develop a plan to be influential. Random House: Author's Event Kit (PDF) is a great kit that gives you a lot of information about how to set up and prepare for an author visit. The kit includes a list of Random House authors, but even if your author isn't from Random House the kit still offers you a lot of useful information to put on a successful author visit. The Read In! is an international event that can be a fun way to promote reading in your school. 2002 Read In was canceled when the sponsor went out of business, but they may be up and running for next year. On the bright side, their website still contains many great ideas on promoting reading to students especially their Support Materials page. SLJ Online Articles:
So You Want to Be a School Media Specialist…: Public Relations offers a quick overview of public relations. Teacher Tools: Bookmarks contains 12 printable booksmarks promoting reading. The
Official Chris Van Allsburg Website contains
information a couple of printable bookmarks.
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